The ten-day Festival expects to attract more than 350,000 people to Fort Lauderdale and will focus on LGBT+ issues. Greater Fort Lauderdale will be the host destination for the first-ever Pride of the Americas Festival in 2020. The ten-day event, just announced at the International Gay & Lesbian Travel (IGLTA) annual conference in Toronto, will be hosted by Pride of Fort Lauderdale, presented by the Greater Fort Lauderdale Convention & Visitors Bureau and will include a parade, a beach party, arts festival, social events throughout the destination, and a human rights conference focused on LGBT+ rights.