The inspiration behind the collection and messaging derives from uniting as a community and standing together in spirit even when we’re physically unable to.The range sees a neutral, monochrome colour palette and streetwear silhouettes mixed with slogan prints and rainbow accents. Simple yet powerful in meaning, the collection is here to celebrate everyone, and this is shown by one of the t-shirts that reads LOVE. You, me, him, her, they, them, us, whoever, EVERYONE.
A spokesperson from boohoo & boohooMAN, said: ‘Each year, Pride is an incredible time for bringing people together. We may not be able to go to concerts, carnivals and parties this year, but the pride of our community will still be out in force. Pride is not just a party, it is a spirit we all feel and a celebration of the LGBTQ+ community’ .
Funds will be divided between OutRight Action International, the LGBTQ+ human rights organisation, and the Brighton Rainbow Fund, who give grants to local LGBTQ+/HIV groups who deliver effective frontline services to LGBTQ+ people in the city.
Chris Gull, Chair of the Brighton Rainbow Fund, said: ‘This is going to be a tough year for the vital local LGBTQ+ and HIV projects that we support, so we are delighted that together with Brighton & Hove Pride boohoo & boohooMAN are donating funds for us to distribute.’
Brighton & Hove Pride is the biggest fundraiser of the Brighton Rainbow Fund, with a minimum of £1 per ticket for the park, and £1 per wristband for the Pride Village Party donated to the Fund.
Paul Kemp, Managing Director of Brighton & Hove Pride, added: ‘Without the physical event this year to celebrate Brighton & Hove Pride, it’s more important than ever to raise money for the Brighton Rainbow Fund. We’re pleased our partners at boohoo & boohooMAN are donating much needed funds through their Pride range this year and helping Pride with our community fundraising effort.’
The collection, available in sizes XS – 4XL, ranges from £5 – £45 and can be viewed here: