Prowler stores rescued from administration

Prowler the well-established gay brand and one of the largest gay retailers in the UK has been rescued from administration by UK-based erotic wholesaler, ABS Holdings.

ABS Holdings, the biggest distributor of erotic toys in the UK, are also owners of Fifty and Dean in Soho, as well as 29 stores nationwide carrying the Simply Pleasure branding.

They have purchased from the administrators the Prowler online business and shops in London and Brighton where they say they intend to breath new life into the Prowler stores adding brand new products and making sure that classic favourites are once again in stock and readily available.

ABS Commercial Director Symon Reeves, said: “I am really excited to be the new owner of Prowler Brighton and I am particularly looking forward to working closely with Peter Booth and the rest of the store team. Please forgive us for being a little understocked over the past couple of months, but we have just placed orders for some of your favourites. We have also ordered a whole lot of new great products that we know you’ll love to bring excitement back to the store.”

For the last 20 years, Prowler has supported gay communities across the UK, offering the best gay brands at the best prices. The Prowler shop in St James Street in Brighton is a focus for the LGBT+ communities in Brighton and Hove and the managers there have always recognised the importance of supporting local community organisations.

This takeover ensures that Prowler in Brighton will keep doing this – as well as adding fresh, up to date products and making sure that you have even more choice when it comes to essentials, lubes, toys, herbals and aromas.

Prowler will also be able to continue their support of local fundraising organisations like Brighton Bear Weekend whose merchandise they sell in the shop and take no commission.

As the company struggled to remain trading over the last few months many popular lines in Prowler Brighton went out of stock as suppliers refused to carry on supplying the former owners.

To apologise to regular customers who might have been inconvenienced by some of Prowler’s favourite brands being understocked ABS have moved quickly to restock their Extra Strong Supplements. If you mention that Gscene sent you, they’ll give you a 2 Pack for FREE with every 6 Pack you buy!

Peter Booth the manager of Prowler Brighton, said: “We look forward to continue providing the gay communities in Brighton and Hove with excellent products at excellent prices and we can’t wait to add the ABS touch to the popular Prowler brand to take the stores and website to the next level.”