Shared benefit – Shared responsibility – Pride City Angels are working with Brighton & Hove Council for a cleaner, tidier and safer Pride.
LAST month, Pride in Brighton and Hove launched City Angels to promote a closer working partnership with local retailers, restaurants, hotels and other businesses.
The year-round campaign will see Pride promoting the Brighton retail and hospitality economy, whilst asking those businesses that benefit from the £20.5m+ that is spent over Pride weekend to engage their civic pride and get involved through the Pride City Angels programme.
During Pride weekend last year 341 tonnes of rubbish and commercial waste was collected from businesses across the City by Brighton & Hove Council. The clean-up operation was a huge endeavour and the council’s commercial and city waste teams worked tirelessly to ensure the streets were clean and litter free for residents and visitors.
City Angels will support this extensive effort by asking local businesses and organisations to commit to keeping their environment clean and tidy, encourage staff to dispose of litter responsibly and promote City Angels to other businesses to do the same.
Paul Kemp, Managing Director of Brighton & Hove Pride says: “We recognise that business activity across the City and beaches has a huge impact in generating litter and rubbish on any busy summer weekend and Pride is no exception. Whist Pride facilitate and pay for cleansing across our sites we must acknowledge that the council is an incredibly important partner for us. We are grateful for the fantastic work they do in keeping the city clean, tidy and safe for residents and visitors.”
City Angels supports the work of Cityclean by reinvesting 100% of City Angel profits back into activities including reducing waste in events supply chains, silent disco beach cleans, sponsoring bins, or consumer-focused campaigns to reduce littering.
The initiative has received a promising response from businesses and residents across the city and new City Angel members include: Bedlam Brewery, Bird & Blend Tea, Carluccio’s, Pryzm, Simon Webster Hair, Terre a Terre, The Water Works and Office Angels alongside founding members, Hilton Brighton Metropole, Brighton & Hove Albion, Brighton & Hove Buses, Shooshh and Legends.
In addition, funds raised through City Angels will also support a range of existing good causes that have local social impact (for example, those already funded through Pride’s Social Impact Fund). This will be done transparently and easily using existing funding mechanisms.
Starting at just £100, annual City Angel memberships costs are dependent on the sector and size of your business.
Some of the benefits members receive include:
♦ official City Angel merchandise to display your support and stand out from the crowd – rainbow flag, window sticker and digital versions for social media and websites, a
♦ listing on the City Angels page on Brighton Pride website as well as on the City Angels website
♦ listings on advertisements and in editorials celebrating City Angels in Brighton media outlets and in the annual Pride Magazine
♦ inclusion in social media campaign around City Angels with links to supporters’ pages
♦ increased visibility to city visitors identifying you as a City Angel
City Angels commit to uphold the Pride City Angel pledge that includes:
♦ keeping the front of your business area clean, tidy and litter free and encouraging customers and staff to dispose of their litter responsibly
♦ being vigilant to hate crime incidents and actively report incidents to police
♦ being fully supportive of LGBTQ initiatives and events that take place in Brighton & Hove
♦ being a City Angel champion and encouraging other businesses to sign up
For more information about City Angels, click here:
You must be logged in to post a comment.