After a full refit, the former Doggy Fashion on St James Street reopens as Bone Idol.
Friends Ben, Paula and Jon have taken over the former Doggy Fashion store and will be relaunching it on Sunday, July 31 at the Brighton Pride Dog Show, where pet lovers can pick up sample foods and treat.
The new store is designed to be one destination for all grooming and pet needs. With a team of five groomers and a buzzing and friendly shop, Bone Idol promises to only stock food or pet products that the owners themselves would use.
Over the last six months the team have scoured the UK and visited Paris and Germany to source new and exciting brands that you can’t get anywhere else, including Cloud 7, Lila Loves It and Bobby.
Having worked with the most advanced food manufacturer in the UK, Bone Idol has also launched its own brand of premium pet food. All ingredients are of the very highest quality, using fresh meats sourced and prepared in Lancashire.
The new Bone Idol grooming parlour is state of the art. New baths, grooming tables, even the clippers are new! The team can accommodate all grooming requests from a full treatment to hand-stripping to a simple bath and tidy after a messy day on the beach.
Jon Clark, Director at Bone Idol said: “We understand that dogs are part of the family and we take our responsibility to them extremely seriously. We are committed to putting the health and happiness of dogs in our care above everything else. And, of course, making sure they leave looking absolutely fabulous!”
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