Morrisons create a Rainbow Rose to celebrate ‘all love’ this Valentines day and have chosen to support The Albert Kennedy Trust (AKT) with sales of the rose.
THIS Valentine’s Day on February 14, Morrisons florists will celebrate all love by launching one of the UK’s most colourful flowers – the Rainbow Rose which will cost £4 with 50p from each sale going straight to support the work of AKT.
Part of Morrisons’ The Best range, the Rainbow Rose has been designed so that anyone can give it to anyone else and will be available in Morrisons stores from February 11. The rainbow is used to symbolise Pride in the LGBT+ communities worldwide.
Morrisons have partnered with LGBT+ youth homeless charity AKT to launch the rose. 50p per rose sold will be donated to the charity, which provides safe homes and support to young people who identify as lesbian, gay, bi or trans. The charity was selected by the supermarket’s LGBT+ network.
Developed by florists at Morrisons, the roses are dyed so that each petal displays the colours of the rainbow. To do this, florists cut the rose stems and dip each part into a different coloured water – which are absorbed by the flower to turn each petal into different vibrant colours – including blue, yellow, green, violet and pink.
Drew Kirk, Produce Category Manager at Morrisons said: “We’re stocking rainbow roses this Valentine’s Day for the first time. They’ve been designed to celebrate love.”
Carrie Reiners, Director of Fundraising at The Albert Kennedy charity added: “We’re delighted to partner with Morrisons on their Rainbow Rose campaign for Valentine’s Day. As the national LGBTQ+ youth homelessness charity, we are always looking to raise awareness and raise vital funds to support the work we do to provide safe homes and support to young people who face homelessness – just for being brave enough to come out to their families and communities.”
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