Hackney Brewery releases beer, with proceeds going to Switchboard – the national LGBT+ Helpline.
EAST London’s Hackney Brewery will be releasing Unicorn Rodeo, a 4% ABV, DDH XPA (double dry-hopped extra pale ale), once again this June.
Originally brewed last year with proceeds going to the Pride in London charity, this year, they are partnering with the national Switchboard charity that provides a one-stop listening service for LGBT+ people on the phone, by email and through Instant Messaging. Switchboard are marking 45 years of supporting LGBT+ communities in 2019.
A portion of proceeds from the sale of Unicorn Rodeo will be donated to Switchboard.
The eye-catching label artwork, which features a unicorn against a rainbow backdrop, was designed by Pete Fowler, a Welsh artist best known for his artwork for the band Super Furry Animals and his Monsterism toys and goods.
Hackney Brewery’s co-founder, Jon Swain, said: “Last year, we released Unicorn Rodeo around Pride and were taken aback with the positive feedback and reception we received for both the beer and the partnership with Pride in London. This year we are re-releasing it and with LGBT+ charity Switchboard. Unicorn Rodeo is a fantastically drinkable beer and the cause is equally as fantastic.”
Switchboard co-chair, Natasha Walker, added: “We’re delighted that Hackney Brewery have chosen Switchboard – the LGBT+ Helpline to benefit from the sales of their beer Unicorn Rodeo. This partnership will not only help raise funds for Switchboard but also help raise awareness of the vital support that we provide 365 days a year – calm words when needed most.”
Unicorn Rodeo will be available on keg and in 440ml cans from the beginning of June.
Hackney Brewery was founded in 2011 by Peter Hills and Jon Swain and is based in railway arches off Hackney’s Kingsland Road. They currently sell over 90 percent of their beer in London and are now working with independent distributors to supply beer further afield in the UK.
The beer can be purchased online through Hoppilly or HonestBrew.
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