Following todays announcement that Brighton Pier has been sold, The Leader of the City Council asks new owners of the Pier to restore it to the name under which it was known for many years, the Palace Pier.
Recognised as one of the UK’s most famous landmarks, the Grade II* listed Pier has been bought by Eclectic Bar Group, whose chairman, ex Pizza Express boss, Luke Johnson, has entered a conditional agreement to buy the Pier for £18m. Other venues owned by the group in Brighton, include Dirty Blonde in East Street and Coalition on Brighton seafront.
Cllr Warren Morgan, who launched a campaign in 2011 to return the old name, said: “Although it has been sixteen years since the name was changed, for many people it is still and will always be the Palace Pier. It was built as the Brighton Marine Palace and Pier during the 1890s, and is a valuable part of our heritage as well as being one of the UK’s top free visitor attractions. I hope that the new owners will continue to preserve and invest in the pier, and will consider a return to the traditional name. I’d be happy to meet with the new owners to discuss how we can work together to ensure the pier’s lasting success.”
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