YouTube star Mikey Pearce’s food concept Clean Kitchen Club has just announced the launch of a new campaign #CleanBeachClub, which aims to encourage locals to keep Brighton Beach clean this summer.
The YouTube personality is offering a FREE burger to anyone who shares a picture or video on Instagram using #CleanBeachClub proving that they have done their bit for their local community and picked up their litter from Brighton Beach and binned it (T&C’s apply).
To officially launch the campaign, Mikey and his Clean Kitchen Club team members worked alongside their friends and family, carrying out a litter picking parade, aiming to bin any litter left on the beach after the recent warm weather.
Mikey Pearce, Clean Kitchen Club co-founder, said: ‘It’s a rare occasion that we get to enjoy a bit of beach time in the UK, but when the sun does come out, unfortunately our beaches tend to get left looking like a bomb site.
‘Clean Kitchen Club is all about clean living and we want to play our part to ensure that our beach in Brighton is as tidy as possible for everyone to enjoy. To get involved and receive a free burger, all you have to do is pick up your litter and show us that you’ve put it in the bin. Let’s make sure we keep this amazing beach clean!’
It couldn’t be easier to claim your free Clean Kitchen Club burger, just post a photo or video of you putting your beach litter in a bin and tag @cleankitchenuk on Instagram or use the hashtag #CleanBeachClub
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