Brighton & Hove Buses has teamed up with the organisers of a new Pride celebration in Sussex.
Eastbourne Pride takes place on Saturday July 22 from 12.30pm.
The parade will start from Langney Point and advance into Princes Park for a seven-hour music spectacular, finishing with a party from 9pm on Eastbourne Pier.
Main organiser Betty Gallacher – a former bus driver – contacted Brighton & Hove Buses for support.
Its MD Martin Harris, said: “We’re very proud to be supporting the launch of a second Pride festival. We have a long history of supporting diversity across sexual orientation, gender race and ethnicity, improving services for disabled people, and welcoming refugees.
“We have been a supporter of Brighton PRIDE for many, many years so the opportunity to help along the coast at Eastbourne is one we were delighted to make the most of.”
The Bus company has made a donation towards the costs of running the event.
A busy day is anticipated with the number 12 bus planned to run every 10 minutes from Brighton to Eastbourne.
The bus company is also intending to run a shuttle bus (subject to approval by the Transport Commissioner) from Eastbourne Railway Station to the venue for a small flat fee each way with half the proceeds going to Eastbourne Pride.
Ms Gallacher said: “Brighton & Hove Buses has been very supportive and we thank them for helping.
“This is the first Eastbourne Pride and we are really excited. It’s going to be good and we expect thousands will be coming over for the day from Brighton so the buses will be key in this.”