Author: Chris Gull

CLOCKEM ROCKEM is a men’s fashion brand formed in 2022. This gay owned company launched a
fabulous butt-caressing swimwear range.

Established in Nottingham and the passion project of married couple Shaun and Paul Swift, the boys decided to have a pop at creating and making the kind of swimwear and clothing they love, admire and want to wear.

Paul explains what motivates them,

‘I have always had a passion for swimwear. I have personal fetish for swim fashions, beach wear, tanning and water polo wear from ranges such as DSquared, AussieBum, and Aronik. The pair of us are sun and holiday whores, and I personally own an impressive collection of trunks and swimwear. Shaun has been in sales and marketing for some time and is often involved in the trading and advertising of swim and underwear ranges, men’s fashion and fetish gear. I’m also a designer. We could never shake the idea that we should try and develop and manufacture our own product. We decided to isolate all the pros, eliminate the cons of the swimwear that had passed through our hands, and then add fresh ideas to the mix we had not seen for sale.’ 

This passion project for CLOCKEM ROCKEM has been ten slow burning years in the  making. The process has been filled with trials, all of which helped them to learn and correct the product so that we developed a standard that we could be proud of. Their first range featuring premium men’s bikini swimwear, while small, is a perfectly formed range of swimwear available now and exclusively through their website.

Paul continues,

‘A high standard of physique was at the forefront of our inspiration. We have designed
for peacocks, the body proud, and those sculpted from granite, while not forgetting those with fluffier edges, who don’t give a **** what others think of them. All are welcome.’

‘OUR BEACHWEAR RANGE IS CUT, SHAPED AND DEVELOPED TO SHOWCASE AND STYLISE
THE MALE BODY SHAPE. OUR RANGE IS TIGHT, SHINY AND OFFERS SOMETHING
DIFFERENT FOR YOU TO FROLIC IN.’

CLOCKEM ROCKEM

The polyester swimwear fabric is quick-drying, has a high degree of durability, is colourfast, holds its shape when wet (and dry) and has a certain amount of stretch, but CLOCKEM ROCKEM have deliberately cut a tighter bias; the range is double-lined to hide any unwanted ‘when wet exposure’.
No unsightly labels are added that poke out to ruin your tan line. Cut to a bikini fit, light and small, to show off your greatest assets. Logos are sublimated, so there is no disappointing long-term peel away or fading, and the range has been fair priced for a high-quality product.

The boys at CLOCKEM ROCKEM promise excellent customer service, which stays with you through the shopping process. Both are training in customer care but are also freakishly chatty. They want you to have a great experience and help them with suggestions on where to pivot next.

‘It’s amazing how many straight
lads offered to drop them for a gay swimwear brand’.

Sexy local models have been sourced to showcase the first range.

 CLOCKEM ROCKEM are always on the lookout for models, and if you’re interested, you can reach them through their website. Paul has even put his money where his mouth is and will be stripping for the next range due later this year.

On top of this, CLOCKEM ROCKEM will upload your tasteful images of you wearing their products
and promote your social sites if you want the exposure.

Shaun tells us about their future plan,

‘We will expand our shop to create men’s underwear, jocks,
thongs, sportswear, wrestle suits, athleisure, casual wear, fetish wear and anything else we can wrap
our enthusiasm around. Our first range of underwear and our swim briefs range are in development.
Current production runs will have limited numbers to deliberately not saturate the swimwear market
and avoid awkward costume clashes and ‘who wore it better moments.’

Shaun continues,

‘We don’t have high expectations of being a major player in such a competitive
industry; we are doing this for pleasure. We’re doing this so that we can design for ourselves and our
followers and push the boundaries by providing items we want (as a disgracefully ageing perverts) but
cannot find.’ 

Nothing is more attractive than a wet pair of trunks caressing a tight peach. If you appreciate the male form and have a fetish for swimwear, why not join CLOCKEM ROCKEM on their journey?

They are open to ideas and your feedback. Their first range is online at www.clockemrockem.com, available in six butt-hugging, bikini-fit colours. With limited run numbers, why not take the opportunity to get your hands on a range that is truly beach unique?

Paul finishes our chat by telling us how much building strong customer relations means to them,
‘Come with us, we would really appreciate your company and support. We hope you love our work
and would really like to read what you think of what we are doing. We are available on most leading
social media sites; why not follow us, drop in for a chat, or share our content… we don’t mind. We will
update new content on a frequent, but hopefully not annoying frequency.’

Once you CLOCKEM, we know you’ll ROCKEM.

Photographs by French photographer Romain Berger, (profile of Romain and his work) destined for an exhibition at The Ledward Centre due to open on May 15th were held up at a UPS distribtion depot for more than 3 weeks.

“Provocative and kitsch

are two of many ways

that you can describe 

Romain Berger‘s photography.”

Meg Brosnan, organiser of the exhibition, All You Need Is Love, said:

“Romain, who lives in France, and I were tearing our hair out, getting different explanations on a daily basis from UPS the couriers”

The crate with the images finally arrived last week, and the pictures have now been hung.

The exhibition is now open for viewing ( May 29th ) Everyday from 10am to 6pm at The Ledward Centre, Brighton & Hove´s new LGBTQ+ Community and Cultural Centre, with an official opening is on Friday 2nd June at 7pm, and all are welcome.

Quality prints of the photographs are available to buy.