The United Nations is calling out around the world for all creative people to share artistic content, in a mass effort to halt the spread of the coronavirus. For instance, content could be graphic design, music, animation even poetry. This could be the largest creative collaboration in history.
The official hosting platform is TLNT. With over 4 million members in 195 nations it has a centralising hub via Talanthous.com which will host all United Nations approved work. The work can than be accessed for free and utilised globally by governments, local authorities, educational establishments, media providers, in fact anyone. Ultimately the aim is to flood millions of newsfeeds and media channels with a dazzling array of creative messages to stop the spread of coronavirus.
Clare McKeeve, CEO of TLNT said “Think back to the power fo artworks such as the Kitchener ‘Your Country Needs You!’ Poster during the World War One. We believe the global creative community can create today’s iconic posters images and artwork to impact communities across the world as part of this global mission to help save lives.”
THE CREATIVE BRIEF
This is open to all members of the public. We’re looking for iconic and visually arresting illustration or video, clear copy, or uplifting audio. Anything which conveys the UN messages that the public needs to take on board.
1. Personal Hygiene
2. Physical Distancing
3. Know the Symptoms
4. Kindness Contagion
5. Myth Busting
6. Do more, donate.
Robert Skinner, Executive Director, The United Nations Office for Partnership added “We need to meet people where they are, with a stream of fresh, innovative content which drives home the personal behaviour and social support needed today.”
The campaign is already underway and will close on April 9 2020. Work will be shared throughout the submission period. A panel of industry leaders from the world of advertising, creativity and entertainment along with the UN will select their favourite submissions for additional exposure around the world.
Details of the brief and how to submit can be found here:
You must be logged in to post a comment.