#TURNHERUP: Female artists launch Turn Her Up, an album of iconic female song covers championing women in the music industry on International Women’s Day.
TWENTY nine of the fastest rising female artists from seven countries have joined forces to release a powerful compilation album, made up on iconic cover songs from female artists or bands to mark International Women’s Day 2019.
The album, put together by independent record label frtyfve, features 29 fast-rising independent female artists to celebrate and empower females in music, after research reveals that a huge gender divide still exists across the industry.
Stats highlighting the industry-wide imbalance include:
- Just 10.4% of Grammy nominees from 2013-2019 were female
- 30% of senior executive roles in the music industry are occupied by women
- In 2018, the top 5 most streamed artists were all male
- Just 5 of the 20 top earning artists of 2018 were female
- Only 6% of recognised producers in the US and Canada are female
- In the UK, women make up just 5% of all sound engineers
- In 2018 the gender pay gap at the three major labels Universal, Warner, and Sony Music was 33.8%
- Just 15% of PRS members are female
Pixie Lott, who has covered Tina Turner’s What’s Love Got To Do With It? for the album said: “I’m so happy to be joining forces with these amazing female artists celebrating some of music’s most iconic women for International Women’s Day. I’m shocked by all of the statistics surrounding women in music and feel campaigns, like Turn Her Up, are so important in raising awareness and driving a change to our industry.”
Also included on the album are:
RuthAnne: singer/songwriter, Irish Tatler Woman of the year who has written tracks with Niall Horan and John Legend.
Katelyn Tarver: LA-based singer/songwriter/actor who has supported the Jonas Brothers and has over 42m YouTube views.
Jayden Bartels: 14-year-old LA-based singer/songwriter/actor who currently features in the hit Disney TV show Coop and Cami Ask The World and has over 10m social followers.
Maria Nolasco: Brazilian singer/songwriter/actor with over 10m social followers and 369m YouTube views.
Emma Banks, Head of Label at frtyfve said: “The Turn Her Up campaign is all about celebrating and empowering females across music & the wider creative industries. The music business is a massively male-dominated environment at every single level, with women making up only 30% of senior exec roles and 16% of PRS memberships.
“I think it is hugely important that we champion and unite female talent across multiple countries, cultures and age groups, whilst giving a nod to inspirational female icons of past and present. We have even had new cover artwork designed by inspiring female designers, including Caitlin Blunnie and Emmy Smith.
“Released on International Women’s Day, Turn Her Up will face up to the astonishing gender imbalance that exists within the music industry, whilst celebrating the vital role that female artists have played in shaping the discourse of popular music”.
Turn Her Up is released on Friday, March 8, International Women’s Day on Spotify, Apple Music and iTunes.
To check it out click here: