Pan-Asian restaurant wagamama extends its London campaign #makeitrainbow to celebrate Brighton & Hove Pride this weekend. The day’s profits from wagamama bun sales (now selling an average of 1,000,000 yearly) will be donated to local charity, The Sussex Beacon, every time a rainbow is spotted in the sky above the city, from August 4. Rain falls an average of 115 days a year on the South Coast and wagamama is calling on the Brighton communities to help spot rainbows to unlock the donation by tweeting a picture with the hashtag #makeitrainbow.