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aussieBum backs Gay Rugby World Cup

Besi Besemar July 30, 2014

The team that wins next month’s Bingham Cup will also win some great products from one of Australia’s most iconic brands!

Bingham Cup

The Bingham Cup, the world cup of gay rugby, is being held in Sydney from August 24 to 31. Sponsors include Destination NSW as the Strategic Partner, and Commonwealth Bank, Telstra and aussieBum as Principal Partners.

The biennial tournament is being hosted by the Sydney Convicts in partnership with the Melbourne Chargers and Brisbane Hustlers (Australia’s other gay rugby union teams). Approximately 1,000 players and supporters are expected to attend the event as well as the international gay media.

Award-winning Australian swimwear and underwear company aussieBum is a principal partner of the rugby games and week of parties and events.

All  aussieBum products are designed and made in Australia and sold in over 135 countries across the globe.

The Bingham Cup is named after Mark Bingham, a member of the San Francisco gay rugby union team who died on United Airlines Flight 93 on September 11. It’s believed he was one of the passengers who tackled the terrorists on-board, causing the plane to crash in a field. The Bingham Cup challenges stereotypes and perceptions of gay men.

 

Andrew Purchas, Bingham Cup president, said: “aussieBum will be hosting the Bondi Touch Footy games and Bondi Social during the Tournament week, helping us add their unique flare and cheeky style to these beachside events!”

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Sean Ashby

Sean Ashby, from aussieBum, added: “We have been supporting the Bingham Cup from the beginning but we’ve been very impressed by the work being done by the organisers in the lead up to the event. We felt it was important to increase our support and help them host an even more spectacular week of events, parties and intense rugby games. Along with equal marriage rights, supporting the LGBT sports community is so important to me and aussieBum are proud to be supporting this great platform for sporting achievements in the gay community”.

As well as helping to host the events on Bondi, aussieBum will also supply the players on the winning team with some of their innovative products with past innovations including the global phenomenon of the Wonderjock, with size enhancing properties.

In the lead-up to the tournament, the Bingham Cup team has organised numerous initiatives and events gaining a commitment by the head of all major professional Australian sports to eliminate homophobia and have launched one of the world’s first studies on homophobia in sport.

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