Loiza Lamers and Benjamin Melzer team up with PETA for new I’d Rather Go Naked Than Wear Fur advert campaign.
For the first time, two transgender models feature in a PETA campaign: Holland’s Next Top Model winner Loiza Lamers and Men’s Health Germany cover star Benjamin Melzer appear together in the fearless new ad proclaiming, “Transform Your Wardrobe: Don’t Wear Fur!”
The ad featuring the stripped-down models is the latest edition of the iconic “I’d Rather Go Naked Than Wear Fur” campaign and was shot by fashion photographer Ray Depatti.
“Wearing the pelt of a tormented animal who was electrocuted, beaten, drowned, or skinned alive is creepy and cruel,” says Lamers. “There are so many fur-free clothing options available now that it’s easy to have a killer look without killing animals.” Melzer adds, “Fur has no place in anyone’s wardrobe, and we encourage all compassionate people to leave it where it belongs: on animals.”
PETA – whose motto reads, in part, that “animals are not ours to wear” – claims that animals on fur farms are confined to cramped and filthy wire cages without access to food or clean water.
In China – the world’s leading exporter of fur – millions of dogs and cats are beaten, hanged, and even skinned alive for their fur, which is often mislabelled to conceal its origins and sold around the world.
Wild animals caught in traps for their fur have been known to chew through their own limbs in an attempt to escape, and if they’re not killed by blood loss, infection, or gangrene, they’re strangled, battered, or stamped to death when the trapper returns.
Many designers and brands – such as Stella McCartney, Vivienne Westwood, Calvin Klein, Ralph Lauren, H&M, and Topshop – are proudly fur-free.
Lamers and Melzer join a long list of celebrities – including Pamela Anderson, Alicia Silverstone, Tom Hardy, Paul McCartney, and others – who’ve teamed up with PETA and its international affiliates to promote compassion for animals.
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