The London Road Town Team (LRTT) is launching a new arts grant scheme to improve the cultural offer of London Road, support existing arts venues and attract more visitors.
Five grants of £1,000 will be available to individuals and/or organisations, and all activities will take place in the London Road Portas Pilot area before the end of 2014.
Brighton’s London Road has been changing; the proportion of empty shops has dropped from 16% to 8% over the 24 months of the Portas Pilot Project. The LRTT have developed branding, marketing and a website for the area (www.visitlondonroad.co.uk) to shout about the positive changes taking place.
On-street security and a Town Team Coordinator have been employed, and two arts projects have already been delivered in the area: Shine On London Road and a series of street-art murals around Elder Place.
One of the biggest strengths of London Road is the cultural activity in the area, which has considerably improved over the life of the Portas project, including a new theatre, a music venue and numerous galleries and exhibition spaces to help create a cultural offer that is transforming London Road during the day and night. This small programme of grants is designed to continue this progress.
The grant scheme is open to any arts or cultural organisation that is based in or around the London Road area. Artists and cultural organisations including festivals that are not based in or around London Road would need to collaborate with existing cultural organisations or businesses to be eligible.
The deadline for applications is 15 August.
For more information on the grants scheme, EMAIL:
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